Core Strengths

Work with clients to provide services including media relations, crisis management, public policy research, brand development & management, grass roots marketing and fund raising. Use a unique Media to Win media strategy plan to generate media coverage.
Media Relations–A recent client success story was arranging over 60 interviews with print, radio, television and internet outlets across Wisconsin in a one-month period.
Secured for a client a feature story on CBS Evening News with Katie Couric as part of a long-range media strategy that has produced extensive local, regional and national media exposure.
Media Strategy Planning–For a recent client, helped create overall media and marketing plan, arranged media training, developed brand identity and increased awareness in key targeted markets..
Brand Development–A unique economic development campaign theme was created with extensive research. The campaign was rolled out at a press conference that generated 9 media stories in two days–6 radio interviews, 2 television stories and 1 print story. It became the most successful media effort that they had in four years.
Public Policy–Ten years of Wisconsin state legislature policy planning, research, presentations and media releases, including 49 bills and budget provisions that were passed into law. This includes Wisconsin Senior Care as well as five model laws that have been introduced across the nation.
Acted as a publicist for successful book authors. Created, planned and developed innovative book events to promote authors to targeted audiences.

“It is not a stretch of the imagination to say that Scott has had more to do with the nationwide adoption of this legislation [Cody’s Law] than any other individual.” —Troy Zimmerman, VP, Government Relations, National Kidney Foundation