Case Histories

Technology
We are building a media placement portfolio with regional and national media outlets working off of our successful business news placements. For client IFS North America, we are working to build its media footprint from national blogs like the Green Energy Reporter to regional business publications such as Marketplace magazine to major daily newspaper outlets like The Milwaukee Journal Sentinel to get their products in the minds of more people.  

Literature
We promote book authors by looking at all the media opportunities for the most strategic possibilities.
One recent success story was self help author Kathleen Paris, who received in a two month period 10 media placements, which included…

1. A one-hour appearance on Wisconsin Public Radio’s Route 51 with Glen Moberg.
2. Radio segments on WIBA Radio’s Outside the Box with Mitch Henck and 92.1-The Mic’s Books and Beats with Stu Levitan.
3. Television segments on: WFRV-Green Bay- First News, WITI-Milwaukee-Fox 6 Wake Up News, WMTV- Madison- NBC 15 News at 5.

Public Policy
Using our extensive 15 year public policy experience from covering the State Capitol to working at state agencies to being a Wisconsin State Assembly Chief of Staff, we have a keen ability to provide insider knowledge and media know how to truly maximize your public policy needs.   

Our public policy work was honored in 2005 by the Wisconsin Department of Veteran Affairs for promoting GI Jobs veterans job bill and the Veterans in the Classroom law.  

A recent case study of using our extensive background was the 2009 WURTA Housing & Transit Seminar, a multi-prong media plan was implemented, which resulted in…

1. The seminar was previewed as the lead story on WISC-TV’s News at Six, September 30, 2009 newscast.
2. Extensive print  coverage in The Capital Times and The Badger Herald newspapers.
3. Extensive television coverage on Wisconsin Eye

We also acted as a spokesperson on WORT Radio-Madison and in the Isthmus newspaper for preview stories.

These media efforts resulted in a large turnout for the first time presented seminar and brought to the forefront many important public policy issues.  

Business
Each client has different needs and strengths, we create a unique media plan focusing on goals and overall exposure.

From writing press releases, arranging television interviews and event coordination to handling crisis management situations, creating presentations, monitoring media coverage and writing media plans, we provide a list of extensive media plan options.  

For client insurance executive Alec Herring, we developed a unique media plan that focused on one of  his core strengths—financial analysts in an effort to increase his personal profile in the very crowded Madison media market.  By doing more than 10 selected news/ talk radio and television appearances, his visibility in the community was increased and became associated with his insightful insights.  

The Arts
We take the arts and cultural institutions very seriously, their stories are important ones to tell.

Case study:
We created an overall media strategy plan for Film Wisconsin, the non-profit film promotion organization to restore the successful Wisconsin Film Incentives back into the state budget.

The overall media strategy plan acted as a flexible blueprint that included:

1. Arranged major daily newspaper editorial board meetings with key Wisconsin film industry representatives attending.
2. Created a Game On! media day to showcase the growing Wisconsin entertainment software industry. The well attended event  featured a press conference, a motion capture studio demonstration and tour of the extensive Raven Software offices.   
3. Worked in a team effort to create a professional made Faces of Film DVD outreach to key lawmakers.

This effort generated numerous editorial endorsements and 14 media stories in print, television, radio and on the internet including major coverage in The Milwaukee Journal Sentinel.

The successful media effort resulted in the Joint Finance Committee restoring a revised version of the Wisconsin Film Incentive program into the state budget.

Political
We have worked with numerous local, state and Congressional candidates on media relations. From preparing candidates for television and radio appearances, setting up press conferences and designing campaign material to acting as a spokesperson, working with reporters on stories, developing the internet look of the campaign and helping create television commercials.

A media relations case study was a recent political client success story for the Van Mobley campaign for Wisconsin Superintendent of Public Instruction.

Because of the short window for media exposure, we launched an aggressive media relations strategy. By arranging 25 print, 25 radio, 8 television and 5 Internet media interviews-63 total across Wisconsin in a one month period, we became one of the leaders in a very crowded primary.

Also, we worked to develop a greater Internet presence by adopting a more visually inviting and innovative design. The revised Van Mobley campaign website resulted in an increase in the length of visitor’s average time on the site and doubled the amount of website visitors per day.

A full list of political candidates is available upon request.

Healthcare
Cody’s Law – $10,000 Organ Donation Deduction – An innovative media outreach plan generated extensive national media coverage including coverage in The New York Times, a Fox Report story on Fox News, a story on CNN and a major front page Washington Post Health section story, which resulted in significant legislative action across the country. This groundbreaking  law  has been now introduced in 29 states and passed in 14 states.

Cord Blood Information Law – Arranged appearance by NFL Quarterback Jim Kelly for bill signing and State Senate committee testimony. Media coverage generated included a lengthy radio interview on WCBS Radio 880-New York, 24 print, 13 radio and 16 television stories. 72 media placements.

Contact us to learn more about how to use the media, branding and public policy to help achieve your goals today.

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